Client Overview

Vertical: Legal SaaS Platform
Company: Legally.io
Services Provided: LinkedIn Content Strategy & Content Repurposing System

The Client

Our client is a growing legal SaaS platform dedicated to making complex legal processes accessible for busy founders and in-house counsel. Their technology offers smart, actionable solutions for contract management, compliance, and document automation helping companies streamline workflows and stay ahead.

The Challenge

The team had built a library of in-depth legal content white papers, blog posts, and webinars brimming with insights.

But here was the challenge:

• Their LinkedIn posts were infrequent and dense, not tailored to LinkedIn’s fast-paced, scroll-happy environment.
• Posts lacked clear hooks and practical takeaways meaning busy founders and GCs didn’t stop to engage.
• Despite the expertise and resources, no real traction posts received 100–200 impressions at best, with under 2–3 likes and almost no comments.
• Most importantly, there were no inbound leads or meaningful conversations happening on LinkedIn.

The team knew they needed to turn their content chaos into a LinkedIn system but they didn’t have the time or in-house strategy to do it alone.

The Solution

Our engagement focused on building a data-driven, fully managed LinkedIn content engine that would:

• Simplify complex legal topics for busy founders and GCs
• Transform long-form resources into engaging, bite-sized posts
• Optimize every post for maximum visibility and engagement
• Free up the client’s team to focus on product and client delivery

Here’s how we approached it, step by step:

1. Audience Research & Messaging Alignment

We conducted in-depth research on the legal SaaS landscape to map out what busy founders and legal teams actually care about:

• Key pain points (contract headaches, compliance worries, scaling legal teams)
• The gaps in existing LinkedIn content (too generic or overly technical)
• The exact language that resonates with this audience

We then built clear messaging pillars that spoke directly to these challenges and positioned the client as the trusted voice in the legal SaaS space.

2. Content Audit & Repurposing Strategy

We dove into their existing library of content identifying high-value insights that could be reshaped into LinkedIn-ready assets.

Instead of starting from scratch, we turned:
- Long-form white papers into concise, actionable posts
- In-depth videos into short, snappy summaries
- Technical topics into relatable, bite-sized LinkedIn posts

This approach extended the shelf life of their thought leadership maximizing every piece of content without adding to their workload.

3. Post Framework Optimization

We overhauled their post structure to:

• Start strong: each post opened with a hook tailored to busy LinkedIn users
• Stay clear and punchy: short sentences, no legal jargon
• Deliver practical takeaways: actionable bullet points that immediately helped readers
• End with authentic CTAs: inviting replies and real conversation, never salesy

4. Consistent Content Calendar

We built a strategic, balanced calendar of 5 posts per week, mixing:

• Educational content (quick legal tips for SaaS founders)
• Thought leadership (industry trends and insights)
• Case studies and client success stories

This ensured a steady drumbeat of relevant, engaging content, no more gaps or guesswork.

5. Format & Timing Tests

We experimented with:
- Different formats (text posts, carousels, short videos)
- Different posting times and days to find peak engagement windows
- Topics and hooks to identify what truly resonated

We used these insights to continuously refine and improve, ensuring every post was primed for impact.

6. Data-Driven Optimization

We didn’t stop at posting.
We rigorously analyzed LinkedIn analytics, impressions, engagement rates, and the types of conversations each post triggered.

By doubling down on what worked and cutting what didn’t, we turned sporadic posting into a repeatable growth system.

7. Paid Boosting & Warm Retargeting

To amplify reach, we layered in targeted LinkedIn Ads campaigns, boosting the best-performing posts to ideal client profiles.
We then retargeted these warm audiences with follow-up content, turning increased visibility into real conversations and inbound leads.

The Results

Within just 12 weeks, the shift was clear and measurable:
1. Impressions skyrocketed by over 650%, totaling 1,196 — compared to a baseline of 159 over three months.
2. Engagement rate surged by 13,000% with more likes, shares, and, most importantly, genuine conversations.
3. 2 inbound lead was directly generated from conversations sparked by the new posts.
4. One new project valued at $10,500 was signed directly linked to the LinkedIn conversations that our content system sparked.

The client’s LinkedIn feed transformed from sporadic and dense to a predictable, engaging presence that built trust and generated qualified leads.

Before:

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After:

Client Feedback

“Stop The Scroll didn’t just help us ‘post more’, they built a system that translated our complex insights into posts that actually connected with busy founders. We finally saw our expertise reflected in our LinkedIn presence, and new clients noticed, too.”

— Founder, Legally.io

The Takeaway

Even the best content won’t generate results if it’s not tailored for LinkedIn’s fast-paced world.

This case study shows that the real key isn’t just “posting more”, it’s about:
1. Repurposing your best ideas into snackable, actionable posts
2. Aligning every word with your audience’s daily challenges
3. Testing, tweaking, and iterating relentlessly to stay ahead of the noise

At Stop The Scroll, we don’t just help you “post consistently.”We build LinkedIn systems that turn your expertise into real conversations and real revenue.

Want to turn your expertise into engaging LinkedIn content that drives real conversations and leads?‍

‍Book a FREE intro call today!