The Client

RockTheRankings is a leading B2B SEO agency helping SaaS companies accelerate organic growth and drive revenue through search.

Their client roster includes some of the fastest-growing SaaS brands in the world.

The Challenge

As a busy founder, Justin Berg was focused on leading his agency and delivering results for clients but that meant his own LinkedIn presence was inconsistent and lacked a clear strategy.
He wasn’t posting regularly, and when he did, his content didn’t always align with what his target audience was actually looking for.

The impact?

• Posts received only 200–500 impressions each, with a total of just 7,016 impressions over two months
• 1–2 likes per post, with very few comments, totaling just 64 engagements across two months
• No inbound leads or meaningful conversations between August 26th and October 26th, 2024

Justin knew he needed to make LinkedIn a priority but he didn’t have the bandwidth to figure it out alone.

The Solution

Our engagement focused on building a data-driven, fully managed LinkedIn content system that would:
- Elevate Justin’s personal brand voice
- Align messaging to audience pain points
- Optimize every post for visibility and engagement
- Free up Justin to focus on what he does best, leading RockTheRankings and serving clients

Here's how we approached it step-by-step:

1. Audience Research & Messaging Alignment

We started by conducting deep audience research to understand what SaaS founders and marketing leaders actually cared about, and where there were gaps in the LinkedIn content landscape.

We also spent time analysing the specific pain points of Justin’s target audience (like how to generate organic leads, how to scale SEO teams efficiently, and how to show real ROI on content efforts).

From this, we built clear messaging pillars that directly spoke to these challenges and positioned Justin as the trusted expert to solve them.

2. Competitor Analysis

We analyzed key competitors to identify what types of content resonated best and where Justin could uniquely stand out, ensuring his posts didn’t just blend in with the noise, but actually differentiated his expertise.

3. Post Framework Optimization

We restructured Justin’s posts to:

• Open with strong hooks that stopped the scroll and invited conversation
• Deliver clear, concise insights that positioned him as a true authority
• End with relevant, authentic CTAs that encouraged replies and interaction, never feeling salesy

4. Content Calendar and Classification

We built a comprehensive, strategic content calendar — carefully classifying posts into buckets like educational insights, thought leadership, personal stories, client case studies, and timely industry trends.

This created a balanced, engaging content flow that kept his audience engaged and curious.

5. Repurposing Long-Form Videos & Articles

Justin already had a wealth of long-form videos and in-depth articles.
We transformed these existing assets into shorter, impactful LinkedIn posts, extending the value of his thought leadership and creating new touchpoints for his audience without adding to his workload.

6. Content Variety & Engagement Loops

We tested and mixed up different post formats, text posts, carousels, short videos, and polls, to find what resonated most.

We also tested different posting times and days to find peak engagement windows, ensuring every post had the best chance to be seen and spark conversation.

7. Paid Boosting & Retargeting

To amplify his reach, we layered in targeted LinkedIn Ads campaigns, aimed specifically at his ideal client profiles.

We then retargeted those warm audiences with follow-up posts and nurturing content, turning visibility into real conversations and inbound leads.

8. Format Testing and Continuous Optimization

We didn’t just set it and forget it.

We continuously tested different headlines, topics, and formats, analyzing LinkedIn analytics to see what got the most impressions, comments, and conversions.

We then doubled down on the most effective strategies, ensuring every post had maximum impact.

By taking over the entire LinkedIn system, from audience research and competitor analysis, to writing, repurposing, posting, and continuous optimization, we freed Justin up to focus on what he does best: growing RockTheRankings and delivering exceptional results for his clients.

He didn’t have to worry about what to post, when to post, or whether it would resonate — because we had it fully covered.

The Results

Within just 8 weeks of implementing this strategy, the results spoke for themselves:

📈 Impressions grew by 570,5%, totaling in 42,200
📈 Engagement rate surged by 851%, with more likes, shares, and meaningful comments
📈 3 inbound leads generated directly from conversations sparked by the new posts
📈 One new project signed valued at $10,500, directly linked to LinkedIn content conversations

It was a complete shift from generic posting to a system that turned Justin’s presence on LinkedIn into a high-impact lead generation channel.

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Client Feedback

"Stop The Scroll didn’t just give us a posting schedule, they helped us build a real LinkedIn system. They took the time to understand my audience and voice, and the results showed up fast. I finally felt like my content was driving real conversations — and revenue." — Justin Berg, Founder of RockTheRankings

The Takeaway

Even if you’re an expert in your field, without a clear, data-driven system, your LinkedIn presence can become a time-consuming effort with minimal returns.

Justin’s journey shows that the real secret isn’t just posting more, it’s about connecting deeply with your audience’s pain points, repurposing your best assets, and testing relentlessly to see what resonates.

- A well-structured LinkedIn content strategy can multiply your reach and engagement.
- It can turn sporadic posting into a predictable source of qualified leads.
- And most importantly, it can free you up to focus on what you do best, knowing your personal brand is working for you behind the scenes.

At Stop The Scroll, we don’t just help you “post consistently.”

We build LinkedIn systems that drive real conversations, real relationships, and real revenue.

Want to transform your LinkedIn from a quiet feed into a lead-generating machine?
Let’s build your system, and make every post count.

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