Client Overview

Vertical: Energy Efficiency & Sustainability Consulting
Founder: Hassan Alrezeq - QueedSA
Services Provided: LinkedIn Content Strategy & Messaging Optimization

The Client

Our client is a fast-growing consultancy focused on energy efficiency and sustainability, working with businesses to reduce their environmental impact while improving operational performance.
Their mission: to help companies align sustainability with profitability turning green initiatives into a competitive edge.

The Challenge

The team had a wealth of proprietary data and a clear mission to champion sustainability.

But their LinkedIn content had a major obstacle:

• Posts were overly technical, crammed with engineering terms and jargon
• Insights were valuable but they didn’t resonate with busy decision-makers like sustainability officers, CFOs, or operations leaders
• Even though they had authority in the field, their content didn’t generate the reach, engagement, or conversations they knew it deserved

The result?

• Posts averaged only 300–500 impressions each
• Engagement was low: 2–9 likes per post, almost no comments
• No new inbound opportunities or conversations even though sustainability was a hot topic

They needed a system to translate technical insights into accessible, engaging content — without watering down their expertise.

The Solution

Our engagement focused on building a LinkedIn content system that would:

• Simplify complex topics without losing credibility
• Reframe technical data as relatable, actionable insights
• Position the team as trusted advisors in the energy and sustainability space
• Build consistent visibility and drive real business conversations

Here’s how we approached it:

1. Audience Research & Messaging Reframing

We started by mapping out the real-world priorities of sustainability leaders and decision-makers:
- What challenges kept them up at night (e.g., meeting ESG targets, cost savings, operational efficiency)
- Where their knowledge gaps lay (e.g., how to measure ROI on energy investments)
- How to bridge the gap between technical complexity and strategic relevance

We distilled the client’s key messages into clear, human language showing how their technical solutions directly impacted the bottom line and sustainability outcomes.

2. Content Audit & Repurposing Strategy

We reviewed their existing library of materials, dense reports, technical blog posts, and data-heavy webinars.

Instead of rewriting everything, we:
- Identified powerful data points and metrics that could be reframed visually and conversationally
- Transformed long paragraphs of technical language into bullet-pointed, actionable posts
- Turned dense charts and tables into simple visuals that told a clear story

This approach made the data easy to consume, giving readers immediate value without needing to wade through jargon.

3. Post Framework for Clarity & Engagement

We rebuilt their LinkedIn posts to be:

• Hook-focused: starting with a question or surprising data point to stop the scroll
• Plain language: stripping away jargon and focusing on outcomes and benefits
• Relatable: framing technical insights around real-world impacts and business relevance
• Conversational CTAs: prompting comments and interactions to spark conversations, not just one-way broadcasts

4. Consistent Content Calendar

We created a calendar with 2 posts per week, balancing:

• Quick, actionable sustainability tips
• Industry trends and emerging regulations
• Client case studies and measurable results
• Polls and questions to invite community engagement

This mix kept the feed fresh and dynamic while highlighting the client’s expertise.

5. Visual Storytelling & Content Formats

We focused on turning data into stories:
- Created easy-to-read visuals for complex metrics, like infographics showing cost savings or carbon reductions
- Used carousels to break down step-by-step processes (like how to reduce energy consumption by 30%)
- Developed short videos to summarize key data points in 60 seconds or less

This turned dense, technical data into clear, relatable visuals that decision-makers could quickly understand and share.

6. Testing & Iteration

We tracked:

• Which data points got the most attention and conversation
• How different visuals (carousels, charts, videos) performed
• Peak engagement times for maximum visibility

By testing relentlessly, we refined our strategy to ensure every post was easy to consume and relevant to the audience.

The Results

Within just 12 weeks, the difference was clear:
1. Impressions tripled — reaching over 9,300 compared to a baseline of 3,500 in three months.
2. Engagement rate increased by 221,8% — with more likes, insightful comments, and shares.
3. 4 inbound partnership opportunities were directly sparked from LinkedIn conversations.
4. A new client project valued at $12,000 was signed traced back to an educational carousel post that simplified a key sustainability metric.

The team’s LinkedIn presence shifted from dense and technical to clear, relevant, and impactful, opening the door to real conversations and opportunities.

Before:

‍

After:

‍

Client Feedback

“Stop The Scroll didn’t just ‘simplify’ our posts, they helped us rethink how we communicate sustainability in a way that actually engages people. Our LinkedIn presence finally reflects the impact we’re making. Stop The Scroll was professional, detail-oriented, and delivered high-quality results that truly enhanced my personal brand. Communication was smooth, and they understood my requirements perfectly. Highly recommended!”

— Hassan Alrezeq, Founder of Queed SA

The Takeaway

Complex topics don’t have to stay locked in reports and webinars.

This project shows that simplifying complexity — without losing substance — is the secret to turning technical know-how into a magnet for conversations and leads.

- Plain language doesn’t diminish your expertise, it amplifies it.
- Visual storytelling makes data relatable and shareable.
- Consistency and testing are key to building real visibility and inbound traction.

At Stop The Scroll, we turn dense, technical insights into posts that spark real conversations — and real pipeline.

Ready to turn your technical expertise into real conversations and inbound leads on LinkedIn?

Book a FREE intro call at stopthescroll.

‍

‍