The Client

A technology founder leading a SaaS product company while also offering coaching and consulting programs for executives and operators.

The founder already had a strong starting base with 87,000 followers, but growth had stalled and LinkedIn wasn’t consistently converting into qualified pipeline for either the SaaS business or the personal coaching programs.

The Challenge

• Despite a large following, the content was inconsistent and lacked narrative clarity.
• Posts leaned heavily toward updates, without a mix of thought leadership and storytelling.
• Engagement rate hovered around 0.8%, meaning impressions didn’t convert into meaningful conversations.
• LinkedIn was seen as a brand visibility tool, not a growth and revenue channel.

The founder wanted to scale reach, but more importantly, to drive inbound demos for the SaaS product and attract qualified coaching clients.

The Solution

We built a LinkedIn growth and conversion system designed to position the founder as an industry authority while generating pipeline for multiple business lines.

Step 1: Audience Mapping & Messaging

• Identified two ICPs:
  • SaaS operators/decision-makers (for product demos)
  • Executives and founders (for coaching/consulting programs)
• Developed dual messaging pillars that addressed both technical SaaS challenges and leadership/personal growth challenges.

Step 2: Thought Leadership Framework

• Balanced educational posts (product insights, SaaS scaling tactics) with personal storytelling (founder lessons, failures, growth mindset).
• Used authority-building hooks that stopped the scroll and connected emotionally.

Step 3: Video + Repurposing

• Produced high-quality video content showcasing the founder’s expertise, later repurposed into carousels and text posts.
• Leveraged podcasts, keynote clips, and product walk-throughs into short-form, digestible posts.

Step 4: Content Calendar & Rhythm

• Posted 5x per week with a structured mix:
  • Industry insights (30%)
  • Founder stories (25%)
  • SaaS-specific pain points (25%)
  • Coaching/consulting proof + testimonials (20%)

Step 5: Engagement Loops

• Drove conversations in the comments with CTA-style questions.
• Set up DM follow-ups for inbound leads from high-performing posts.

Step 6: Paid Amplification

• Selectively boosted top-performing content to expand reach beyond organic followers, targeted at both SaaS buyers and executives.

Step 7: Continuous Optimization

• Weekly analytics reviews: doubled down on high-converting post styles and time slots.
• Iterated based on what drove demos vs. course inquiries.

The Results

Over 17 months, the transformation was dramatic:

• Follower count grew from 87,000 → 725,000 (8.3x growth)
• Average post impressions scaled to 150k–400k per post, with some viral posts surpassing 1M views
• ‍Engagement rate grew 5x (from ~0.8% → consistently 4–5%)
• Steady flow of 50–70 inbound opportunities per month

This has completely changed the trajectory of my personal brand. Before, my following looked impressive on paper but wasn’t driving results. Now, LinkedIn is fueling demos for my SaaS, filling my consulting pipeline, and helping me scale my coaching program — all while positioning me as a thought leader in tech.

The Takeaway

Even with a large starting base, follower count doesn’t equal business impact without the right system.

This case shows that:

• Authority positioning + consistent storytelling drives exponential reach.
• Video + repurposed content fuels both scale and credibility.
• A systemized LinkedIn strategy can turn attention into inbound revenue streams — across product, consulting, and coaching.

👉 If you’re ready to turn your LinkedIn into a multi-channel growth engine, we’ll build the system that makes it happen.