How we work · Content + Ads

One engine. Two fuels.

Organic content builds your authority and proves which messages land. Paid amplification takes the proven winners and puts them in front of the exact ICP that hasn't found you yet. Here's the whole process, both halves.

Book a 27-min intro
Your total involvement: under an hour a month
stopthescroll · approval queue
DiscoverBuildCraftApprovePublish
This week's queue0 of 3 approved
CEO

Your front desk answers 60% of calls. The other 40% just booked with a competitor.

Tue · 7:40 AM · Ops math
DraftApprove
VP

I fired our agency and hired someone who asks harder questions.

Wed · 7:40 AM · Operator story
DraftApprove
F

A customer asked for this on Tuesday. It shipped Friday.

Thu · 7:40 AM · Ship log
DraftApprove
Your part this month0 min so far
Queue clear · next post Tue 7:40 AM
Engine 01 · Organic

The content engine. Five steps, on repeat.

Strategists learn your business, write in your voice, and run your feed end to end. Every step leaves an artifact you can inspect.

Your part: one kickoff hour, then 10 to 20 minutes of approvals a month.

Full LinkedIn Content service →
01
Week 1 · 1 hr, you

Discover your voice

A strategic deep dive into your perspective and goals. We ingest your posts, podcasts, decks, and sales narratives until drafts read like you on your best day.

02
Week 1–2 · our side

Build the content engine

Insights become structure: a strategy mapped to your pipeline goal and a calendar of high-leverage ideas that position you as a category voice.

03
Weekly · our side

Craft scroll-stopping posts

The calendar becomes publish-ready posts: hooks, body, custom creatives, timing. Written to spark the conversations that turn into pipeline.

04
Monthly · 10–20 min, you

You approve. We publish.

One queue, one screen per post. Approve, edit, or kill. Nothing publishes without your sign-off, and that queue is your entire job.

05
Monthly · 30 min, you

Review and refine

Monthly review of what worked, what resonated, what booked calls. Daily human engagement runs underneath, and the strategy sharpens on data.

Engine 02 · Paid

The ads engine. Tested, then scaled.

Funnel-mapped targeting, native creative made in-house, and rapid A/B testing. Optimized to SQLs, CPL, and CAC, never to clicks.

Your part: approve the segments and the concepts. We never touch your budget without a plan you've seen.

Full LinkedIn Ads service →
01
Week 1 · 1 kickoff call

Deep discovery

Business model, audience, sales cycle, existing funnel. The output is messaging clarity and an ad strategy blueprint aligned to how your buyers buy.

02
Week 1–2 · you approve segments

Audience and funnel mapping

Cold, warm, and retargeting segments built with LinkedIn's advanced filters. Relevant targeting that cuts wasted spend before the first dollar runs.

03
Week 2–3 · your feedback

Creative and copy development

Funnel-stage creative made in-house: cold scroll-stoppers, lead magnets, decision-stage case studies. Native to the feed, no committee.

04
Week 3–4 · our side

Launch and learn

Rapid A/B testing finds winners, budget shifts to them, losers get killed fast. You never touch Campaign Manager.

05
Monthly · 30 min, you

Optimization and reporting

Weekly performance checks, conversion tracking, creative refreshes before fatigue. Monthly reporting framed around one needle: pipeline.

Where they meet

The layer: ads on top of organic, so your ICP can't miss you.

Organic reach depends on the algorithm. Your ICP coverage shouldn't. We layer paid amplification on top of the content engine so the buyers who matter see the posts that already won.

Stage 1Organic proves it

Post organically, watch who bites

The content engine publishes on rhythm. Engagement data shows which hooks and formats your ICP actually responds to. No guessing, the feed votes.

5 posts / weekEngagement data
→
Stage 2Winners emerge

Identify the proven winners

Posts that out-perform on ICP engagement get flagged in the monthly review. Only proven messages earn budget. We never put spend behind a guess.

Top 10% of postsICP comments, not likes
→
Stage 3Ads guarantee reach

Boost to the exact ICP

Winners run as thought leader ads against your mapped segments: the job titles and accounts that haven't followed you yet, plus retargeting on the warm ones.

Cold ICP segmentsRetargetingThought leader ads
Optional

The ads layer is opt-in. The content engine stands on its own, and plenty of clients run organic only. Ads are the accelerant when you want guaranteed ICP coverage or a faster path to steady-state pipeline. We'll tell you on the intro call whether your budget justifies it.

The timeline

Your first 90 days, honestly.

Days 1–30

Calibrate and build

Voice calibration, strategy, calendar, first posts through your approval queue. If ads are on, discovery and segment mapping run in parallel.

Days 31–60

Publish and learn

Full posting rhythm, daily engagement, first engagement data on what your ICP responds to. Ads enter rapid A/B testing.

Days 61–90

Sharpen and layer

Double down on winning formats. Proven winners get boosted to cold ICP segments. Reporting shifts from activity to pipeline signals.

Kickoff 1 hr, onceApprovals 10–20 min / moReview call 30 min / moEverything else us

Next step

Stop guessing on LinkedIn. Book 27 minutes with a founder.

Show us your profile and your target. Yes, no, or what has to change. If it’s a fit, we build the full attack plan for your profile and show you how we run the whole thing with under an hour a month from you. Worst case, free strategy.

Book the intro call
Month-to-monthNo lock-inIf we're not the fit, we'll say so on the call
Intro call · 27 minFounder-led
JustinElizabethJustin & ElizabethFounders · Stop The Scroll

The 27 minutes, itemized

0:00Your pipeline goal, your ICP, where deals come from today
0:08A straight read: can LinkedIn carry that goal
0:18Which tier fits, and your questions answered straight
0:27Yes or no. If yes, we book the deep-dive strategy call
No SDR · No 47-slide deck · No follow-up sequence