LinkedIn Ads for B2B SaaS

Ads that fill your pipeline, not your impressions report.

B2B SaaS gets bought by committees over long sales cycles. We run LinkedIn campaigns built for that reality: tight ICP targeting, creative that earns attention, and reporting that ties back to demos, opportunities, and ARR.

Management from $2,950/moPlus media spendMonth-to-month
inlinkedin.com
Testing…
AD

· CPL· CTR · · SQLs
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Running executive feeds & pipeline-focused ad campaigns across dozens of fast-growing, B2B brands:TrellisChurn BusterH&COOptasiaMetricVeramaticMarlow

Why spend isn't converting

Your ads are spending. Your pipeline isn't moving.

Most SaaS teams don't have a LinkedIn problem. They have a targeting, creative, and measurement problem that LinkedIn happens to expose faster than any other channel.

1

Premium CPMs for the wrong people.

LinkedIn is the most expensive B2B ad platform for a reason: the targeting is unmatched. But broad job-title filters and bloated audiences burn that advantage. We build audiences down to the firmographics and roles that actually sit on your buying committee.

2

Optimizing for leads that never become revenue.

Lead-gen forms make the dashboard look great and the sales team frustrated. Plenty of "leads," almost no opportunities. We optimize for the metrics that fund the business: qualified pipeline, demo requests, opportunity creation, and CAC payback.

3

You can't prove what LinkedIn is doing.

SaaS buying journeys are long and rarely linear. When attribution only credits the last click, LinkedIn looks like it failed even when it created the demand. We instrument campaigns to show influenced pipeline and revenue, not just form fills.

LinkedIn ads for SaaS

From spend to pipeline in five steps.

Built for committee buying and long cycles. Each step leaves an artifact you can inspect.

01

Deep discovery

Week 1 · 1 kickoff call, you

We dig into your ICP, buying committee, sales cycle, pricing motion, and current funnel. This is where we find the gap between what you're spending on and what your buyers actually respond to.

strategy-blueprint.mdStep 01 output
Buying committee mapped7 roles
Sales cycle68 days avg
Pricing motionsales-led + PLG assist
Gap foundchampion-only creative
02

Audience and funnel mapping

Week 1–2 · you approve segments

We build your ICP into LinkedIn down to firmographics, roles, and the committee members who influence the deal. Then we structure cold, warm, and retargeting segments so spend follows intent.

segments · 3 liveStep 02 output
Cold · committee roles, target accts~62,000
Warm · engagers + site visitors~7,400
Retargeting · pricing page, 90d~900
03

Creative and copy development

Week 2–3 · your feedback

We write and design ads for each stage of awareness, from problem-aware hooks to decision-stage proof. Native-feeling creative that earns attention instead of getting scrolled past.

creative-14.adStep 03 output
AD

"Your buying committee has seven people. Your ads talk to one of them."

04

Launch and learn

Week 3–4 · our side

We launch, watch early signal closely, and run rapid tests on creative, audiences, and offers. Winners get budget, losers get cut, fast.

a/b tests · round 2Step 04 output
"Seven people" · text + chart
Winner
"CFO proof" · case study
Winner
"Feature tour" · carousel
Killed
05

Optimization and reporting

Monthly · 30 min, you

Ongoing creative refreshes, bid work, and conversion tracking, with reporting tied to pipeline and revenue. You see what's working in terms of demos influenced and pipeline, not just platform metrics.

monthly-report · month 3Step 05 output
Influenced pipeline tracked in CRMDemo requests 14CAC payback improvingNext scale CFO-proof ad

"I've been fortunate to become a customer of Stop The Scroll, and they've exceeded every expectation. Over my career I've worked with many service providers, and they rank firmly in the top 5%. For me, Stop The Scroll = Stop The Search."

Geoffrey Marlow
Geoffrey MarlowPresident · Marlow Advisory Group
Trusted by dozens of B2B founders and execs
TrellisChurn BusterH&COOptasiaMetricVeramaticMarlow

Pricing

Every price is public. Check the fit before we talk.

Strategy, committee-level targeting, in-house creative, and pipeline reporting are in every plan. Management fee plus your media spend, real numbers on the pricing page.

Fully done and managed · Starting at

$2,950/mo + ad spend

Month-to-month · Cancel anytime

See the tiers

Learn hub

Learn how to stop the scroll.

ICP

Why your LinkedIn ads aren't reaching the right people

Read more →
CRO

LinkedIn ads not converting? How to find and reach your best clients

Read more →
SAAS

LinkedIn ads for B2B SaaS: benchmarks from real accounts

Read more →

FAQs

Switching to Stop The Scroll.

Coming from another agency, a freelancer, or doing it yourself? Here's what you need to know.

Book intro call
01How is Stop The Scroll different from other LinkedIn agencies?+

Most LinkedIn agencies use junior writers, recycled templates, and generic strategies across every client. We pair you directly with our founders, build around your real voice and expertise, and measure success by pipeline impact rather than vanity metrics. You work with the people doing the work, not a layer of account managers.

02Why not just hire a freelancer?+

Freelancers can work for some companies, but the tradeoff is your time. You become the project manager, the editor, and the strategist. With us, you get a full team handling strategy, execution, and optimization. No chasing drafts, no inconsistency, no gaps when your freelancer takes on other clients or disappears.

03What about hiring someone in-house?+

A good in-house LinkedIn person costs $70,000 to $100,000 a year in salary alone, before benefits, tools, and management overhead. And you are betting on one person's skill set. With Stop The Scroll you get a team of specialists for a fraction of that cost, and you can scale up or down without the commitment of a full-time hire.

04I had a bad experience with a previous agency. How is this different?+

We hear this a lot. The most common complaint is that agencies start strong then phone it in after month two. We avoid that by keeping our roster intentionally small, working without long-term contracts, and tying our work to measurable outcomes. If we stop delivering, you leave. That is the accountability most agencies avoid.

05Do you require a long-term contract?+

No. We work month-to-month with a 30-day notice. Locking clients into 12-month contracts just protects agencies that know their quality drops off. We would rather earn your business every month.

Next step

Stop guessing on LinkedIn. Book 27 minutes with a founder.

Show us your profile and your target. Yes, no, or what has to change. If it’s a fit, we build the full attack plan for your profile and show you how we run the whole thing with under an hour a month from you. Worst case, free strategy.

Book the intro call
Month-to-monthNo lock-inIf we're not the fit, we'll say so on the call
Intro call · 27 minFounder-led
JustinElizabethJustin & ElizabethFounders · Stop The Scroll

The 27 minutes, itemized

0:00Your pipeline goal, your ICP, where deals come from today
0:08A straight read: can LinkedIn carry that goal
0:18Which tier fits, and your questions answered straight
0:27Yes or no. If yes, we book the deep-dive strategy call